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Command Brief / CB-172

Synthetic consensus: coordination is not agreement, and deception is the offense

Count the Voices, Not the Noise

The intelligence

When a principal comes under sustained online attack, an early decision turns on whether the voices are as numerous and independent as they appear. This brief sets out a working vocabulary for coordinated inauthentic activity and a disciplined way to assess a wave, including what any finding must show. It draws on platform enforcement definitions, documented operations and the firm's casework. For principals, communications teams and counsel deciding how to respond.

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Topics

Influence MappingNarrative WarfareCrisis Response
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