NO FAKES and the likeness you can lose
You Cannot Sell Your Face
Backed by studios, record labels and large technology firms, the NO FAKES Act cleared a Senate committee in June 2026 and has stalled awaiting a floor vote. Reading the reported text, this brief asks what kind of right it would create in a voice and likeness, who could end up exercising it, and what enforcement apparatus accompanies it. It works from the bill text, markup record and practitioner commentary. For principals and counsel managing a public likeness.
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Topics
Privacy Law & RegulationSynthetic Identity & PersonasReputation & Doxxing