The File Is Not the Product: What a Data Broker Actually Sells
Your Broker File Is a Prediction
In September 2026 Consumer Reports used new state access rights to obtain Acxiom broker files, and coverage by The Markup and CalMatters dwelt on how much in them was wrong. This brief asks a different question: what the file is actually for, what a buyer does with it, and what a correction or deletion request can and cannot reach. Built from the investigation, buyer and broker statements, and two state disclosure statutes. For advisors running broker removals for principals.
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