What customers will still pay for: IP value when the function gets cheap
What Customers Will Still Pay For
An August 2026 survey found that about a third of respondents' organizations had passed on buying some software because AI tools let them build it, and a major platform folded a paid AI add-on into its plans. This brief asks what still commands a price once a product's main function becomes easy to get, and how owners and buyers should test it. Built from survey data, company disclosures, field experiments and practitioner accounts. For principals, family offices and their advisors.
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